What does MasPanadas offer?
At the heart of our endeavor lies our inaugural product line: MasPanadas, where we embrace the ethos of ‘MAS’ in every aspect. There are no compromises when it comes to convenience, taste, or nutrition. From freezer to table in mere minutes, our empanadas—handheld pockets of flavor—feature impeccably sourced ingredients suitable for any kitchen. Versatile for every occasion—be it a hearty meal, a delectable appetizer, or a satisfying snack—each one is infused with the rich heritage of Latin American culinary tradition.
MasPanadas offer real food for life in the fast lane. Based on typical Hispanic street foods, MasPanadas offer the convenience and portability of fast food and the wholesomeness of a homemade meal for the whole family: a balanced bite in a pocket. This complete snack can be prepared in minutes and is ready to go with you anywhere: microwavable, no utensils needed, high in protein and fiber, and packed with veggies.
What motivated the start of the business?
It was, in a sense, an ‘accidental’ journey. As a native Colombian, I fled to the US 24 years ago when my family faced extortion by a guerrilla group. Determined to turn adversity into opportunity, I focused on my studies, earning both a PhD in science and an MBA. The true depth of separation from family and community hit me when I juggled raising two young boys, managing a newborn, and maintaining a full-time job. Desperate for support, a family friend came to our aid. To keep her with us, we embarked on a venture with a cultural twist—a modern Latin American catering company, designed not only to fulfill a business need but also to secure her visa as our chef. As our business gained traction, we discovered that empanadas were our bestsellers, uncovering a genuine opportunity in the frozen foods market.
What makes MasPanadas unique?
Authentic Latin American Flavors with a Modern Twist: MasPanadas offers traditional Latin American flavors that have been elevated with modern culinary techniques and ingredients. This blend of authenticity and innovation appeals to consumers looking for a fresh take on familiar favorites.
Focus on Nutrition and Clean Eating: MasPanadas prioritizes nutrition and clean eating by using high-quality, wholesome ingredients. Each empanada is crafted with care, ensuring that consumers can enjoy a convenient meal without sacrificing healthfulness.
Convenience without Compromise: MasPanadas delivers convenience without compromising on taste or nutrition. From freezer to table in minutes, these handheld pockets of flavor provide a quick and satisfying meal option for busy individuals and families.
Versatility for Every Occasion: Whether enjoyed as a meal, appetizer, or snack, MasPanadas are versatile enough to fit any occasion. Their portability and ease of preparation make them ideal for on-the-go consumption or entertaining guests.
Empowerment of Vulnerable Women: MasPanadas goes beyond just being a food company by actively empowering vulnerable women through employment opportunities. By hiring and supporting these individuals, MasPanadas not only enriches their lives but also contributes to the community in a meaningful way.
Why did you choose to run your business in Rockville?
Opportunity. There was a kitchen space readily available with everything we needed to continue scaling once we outgrew the incubator kitchen.
Where do you see your business in 5 years from now?
We hope to be the go-to empanada brand across the US!!
About MasPanadas
Latin Goodness Foods keeps you going by providing a better-for-you, clean take on convenient food options inspired in Hispanic tradition. Offering delicious, authentically Latin-inspired, modern recipes from a Colombian founder with a compelling personal story and meaningful social mission. Its first brand is MasPanadas, an elevated version of a “Hot Pocket.” This complete snack or light meal is convenient yet wholesome: microwavable, no utensils needed, high in protein and fiber, and packed with veggies. They are right for the whole family, fitting just as well with a glass of wine as with a juice box.
MasPanadas is located at 14672-B Southlawn Lane, Rockville, MD 20850
Learn more about MasPanadas at www.maspanadas.com