Life is sweet, savor the small things.
What does Bell’s Reines offer?
Bell’s Reines offers catering, private label services, and manufactures gourmet cookies.
What motivated the start of the business?
Bell’s Reines is deeply rooted in family and legacy. The company is named after Thomas Roosevelt Bell, Jr., a man who inspired his daughter and granddaughter, the founders, to “savor the small things” in life. His wisdom and joy became the foundation for their gourmet cookie business, a way to share his spirit with the world.
The name “Reines,” a play on the French word for “queens,” honors the women in his life. It represents his daughter and granddaughter, whom he cherished as his queens, and reflects their mission to create treats that bring moments of regal delight to others. Thus, Bell’s Reines is a tribute to a beloved patriarch and a celebration of the feminine strength and love that drives the company.
What makes Bell’s Reines unique?
Bell’s Reines is a unique blend of tradition and innovation, where the legacy of Thomas Roosevelt Bell, Jr., lives on in every bite. This woman- and Black-owned, mother-daughter business crafts small-batch gourmet mini cookies, prioritizing high-quality, clean ingredients that are Non-GMO Project Verified. With options for gluten-free and vegan palates, Bell’s Reines ensures everyone can savor the small things and indulge in guilt-free pleasure.
More than just cookies, Bell’s Reines embodies a commitment to quality, ethics, and sustainability. Ethically sourced ingredients and eco-friendly packaging practices reflect the brand’s dedication to
preserving the planet. The company’s nationwide delivery and presence in select retail locations make these delightful treats accessible to a wider audience, spreading joy and warmth through every cookie.
The name “Reines” is a tribute to the women in Thomas Roosevelt Bell, Jr.’s life, honoring his daughter and granddaughter, the founders of Bell’s Reines. Their mission is to create more than just cookies; they aim to craft moments of pure delight, inspired by the patriarch’s love for life’s simple pleasures.
Why did you choose to run your business in Rockville?
Bell’s Reines began in Rockville, MD, utilizing the sole affordable shared commercial kitchen in the area, which was conveniently located for its Montgomery County-resident founders.
Where do you see your business in 5 years from now?
Over the next five years, Bell’s Reines envisions a future where their gourmet cookies are not just a local treat, but a nationally recognized brand synonymous with quality and joy. They plan to achieve this by expanding their production capabilities, venturing into new markets, and strengthening their brand identity.
At the heart of Bell’s Reines’ growth strategy is the establishment of their own commercial small manufacturing facility. This move will allow them to increase production capacity, maintain greater control over the quality of their cookies, and introduce new flavors and varieties. The company also plans to expand its distribution network, reaching more retail stores and online platforms across the country.
To further solidify their brand identity, Bell’s Reines will invest in marketing and branding initiatives. This includes developing a strong online presence, collaborating with influencers, and participating in food events and festivals. By showcasing their commitment to quality ingredients, family values, and the joy of sharing, Bell’s Reines aims to create a loyal following of cookie enthusiasts.
About Bell’s Reines
Bell’s Reines is a woman-owned, SBA-WOSB certified business specializing in gourmet mini cookies. Bell’s Reines is Non-GMO Project Verified and committed to using high-quality, ethically sourced ingredients and eco-friendly packaging practices. Their cookies are available for purchase online and at select retailers nationwide.
Website: www.bellsreines.com
Instagram: @bellsreines
Facebook: Bell’s Reines