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City of Rockville issues Request for Proposal for Community Branding Initiative consultant

The City is seeking a qualified, experienced consultant to develop a community brand that includes market research, brand messaging, logo development, and a brand implementation plan

The City of Rockville is seeking a qualified firm with experience in quantitative and qualitative marketing research, message/positioning development, and municipal identity/branding including development of a brand value statement; logo development and associated graphic standards; and recommendations for brand rollout with an implementation plan that outlines budget and timeline.

The City brand will energize current residents and position the municipality as a desirable place to live, work and play. Key audiences include residents, people who work in the city, visitors and tourists. The brand will enhance general perception, as well as highlight the highquality City services that are provided to residents. The brand will ideally connect residents to City government and promote an atmosphere of open dialogue, inclusivity, and community engagement.

The City of Rockville anticipates this project to be complete within eight months of the award being made.
Brand implementation and execution is a separate project that will require proposals to be submitted under a separate competitive bidding process.

Projected Project Timeline

RFP Issued

Virtual Pre-proposal meeting

Offeror’s technical questions due via email

Addendum to RFP issued (if required)

Proposals due to the City

Contractor oral presentations, if required

Contractor discussions/negotiations

Contract Award

Notice to Proceed

Target Date

November 16, 2021

December 1, 2021

December 6, 2021

December 10, 2021

January 10, 2022

Week of February 7, 2022

Week of February 21, 2022

Week of March 7, 2022

Week of March 21, 2022

The City encourages prospective proposal offerors to register and participate in the virtual pre-proposal meeting on Wednesday, December 1, 2021 at 3:00pm EST. Please click the button below for more information about the City’s Request for Proposals and bid process.