The City of Rockville is seeking a qualified firm with experience in quantitative and qualitative marketing research, message/positioning development, and municipal identity/branding including development of a brand value statement; logo development and associated graphic standards; and recommendations for brand rollout with an implementation plan that outlines budget and timeline.

The City brand will energize current residents and position the municipality as a desirable place to live, work and play. Key audiences include residents, people who work in the city, visitors and tourists. The brand will enhance general perception, as well as highlight the high–quality City services that are provided to residents. The brand will ideally connect residents to City government and promote an atmosphere of open dialogue, inclusivity, and community engagement.

The City of Rockville anticipates this project to be complete within eight months of the award being made. Brand implementation and execution is a separate project that will require proposals to be submitted under a separate competitive bidding process.

Projected Project Timeline