What services does EurekaFacts offer?
Tailored research solutions that help corporations, nonprofits, and government agencies solve complex problems and make smarter decisions with confidence. We provide full-service research, expert analysis, and robust data collection capabilities to obtain quick insights or develop comprehensive strategy.
How has your company evolved to respond to changes in your industry?
Our work is frequently in lanes that cross public and private sectors, such as health and public health, education, transportation and infrastructure. We now provide a lot of support for organizations that use artificial intelligence. Our role is data perspective – what does it mean when you are conducting analysis of behavior and opinion and need to include safeguards to protect privacy and safety? How are governance issues addressed? How can we deploy algorithms that protect the integrity of the study being conducted? We bring social research methods to AI and take the lead to create these protections.
What makes Eureka Facts unique?
Our interdisciplinary team includes PhD-level methodologists and analysts with deep expertise in qualitative and quantitative research, consumer and cognitive psychology, econometrics, social and behavioral sciences, as well as statistical modeling, advanced analytics and human factors research methodology.
What motivated the founding of the business?
In 2002, I had a career in international education and training. But in the aftermath of 9/11, people weren’t coming to the U.S. so my company downsized. I had always loved analytics, so I started the company to focus on it. We now have 35 employees. I love it because every day is something different.
What are you excited about now?
We just received a contract for a national survey about how people see their communities. We plan to include a few questions about what excites and scares people about AI.
We publish information about our studies on our website, always leading with content. Our latest is the National Benchmark Survey on Professional and Occupational Associations, which reveals that AI is reshaping the way professionals connect, learn, and thrive within their associations. These findings and others help all kinds of professionals plan for the next wave of change. Other recent research briefs and guides cover Hispanic Marketing & Communications; Wildfire Mitigation Policy; Developing Successful Customer Surveys; even an assessment of the 2025 Super Bowl commercials.
Can you tell us about your community involvement?
I have served on the Boards for Identity, Inc., the Universities at Shady Grove, Montgomery Moving Forward, Montgomery College Hispanic Business and Training Institute, Hispanic Chamber of Commerce of Montgomery County, Hispanic Business Foundation of Maryland, Maryland Hispanic Business Conference, and Mid-Atlantic Market Research Association.
About EurekaFacts LLC
Research and analysis firm that delivers smart research solutions, providing information for the people who lead the organizations that improve the world. Data collection, survey research and analytical services are provided to corporations, associations, nonprofit organizations, and government agencies. Areas of expertise include survey research; focus groups; cognitive testing; usability and other qualitative and human factors research; advanced analytics and marketing consulting.
EurekaFacts LLC
51 Monroe St, PE-02, Rockville, MD 20850
Website: https://www.eurekafacts.com
Facebook: eurekafacts
Linked In: eurekafacts-llc