June 21, 2016
Marketing on a Shoestring
Rent. Utilities. Salaries. Insurance. Once you’re finished adding up all the recurring expenses, there’s not much room left in your budget for marketing your business to potential customers. Still, getting your name out in the community is a critical task as you build your customer base and generate revenue.
While REDI can’t deposit money in your bank account to fund marketing efforts, we can help stretch your budget and reach a wider audience at little to no cost to you.
Promoting Your Latest News
Whether your company won a multi-million dollar contract with the Federal government or is launching a new happy hour special, REDI has the tools to help you spread the word. Through our monthly e-newsletter we highlight major announcements including contract wins, expansions, and accolades to our subscriber list.
In addition, these items are featured on the news and events section of our website. For everyday news about your business, REDI utilizes its social media channels, including Facebook and Twitter, to reach a growing audience that can interact and share your information with their own networks to increase your reach. Since all of these options are free to take advantage of, all you need to do is contact us with a press release or the general news you’d like to share.
Why Rockville Works for Business
Through a nearly-decade long partnership with sponsor Capital Bank, more than 180 local businesses have been featured in the ”Rockville Works for Me” ad campaign promoting the attributes that make Rockville a great place to do business.
The campaign offers free ad space in the Washington Post’s Local Living section to 24 businesses per year, as well as an invitation to a year-end networking event with the other featured companies. If you are interested in this opportunity please send an email to firstname.lastname@example.org for more information.
Let Your Imagination Run Wild
While partnering on a Super Bowl commercial might be pushing it, REDI is always interested in discussing potential marketing partnerships with your company. In addition to our successful cooperative ad campaign with Capital Bank, we have also joined with local companies in the past year to produce an audio ad for a music streaming app, co-host a biotech networking event, sponsor events, and market the region at an international convention.
If you have any ideas, or just a general interest in partnering, please reach out to our team and we’ll be happy to brainstorm with you on ways to collaborate on mutually beneficial marketing efforts.
– Michael Stiefvater, AICP, Business Development Manager